You might be wondering why branding is important. Why should you have a strong brand for your business? In a constantly changing marketplace, there are many benefits to branding. A design agency in Hampshire or London may help you understand more about branding.
The power of familiarity is something you should not underestimate. When customers are shopping and see the colours, image or typography that is unmistakably a brand they know, they are more likely to grab that product. This will happen even when there are a lot of other similar products surrounding it. This is due to the eye being drawn to the familiar.
A good brand will click in a shopper’s mind and you need to consider this. It could be something eye-popping and wild or simple and calm.
When a buyer starts to recognise and buy a product or service, good branding can keep the buyer coming back for more. This turns them from a customer to a loyal follower. When you can combine your great products with engaging branding, you will hit the right notes with all shoppers and you will see your customer loyalty increase again and again.
Keeping the Marketing Consistent
Once you have branding in place from marketing to colours to a company philosophy, you can start to model the rest of your marketing efforts around this. When you have the foundation of your branding in place, all other marketing choices will be easier to make. This will ensure that all the company’s future marketing is consistent and based on this foundation.
Maximise New Product Launches with Brand Equity
When you see an advert with the M&M characters promoting the launch of a new flavour or a new M&M product, people sit back and take notice. This is due to the familiarity of the characters. Strong branding like this can help promote any new products or services you have. As people are familiar with the brand, they will automatically be more interested in the new product. The launch of any new service, product or flavour will benefit from your hard branding work.
Increasing Business Credibility
When your business has solid branding, the overall credibility will be increased within your industry. Your credibility with your customers will also improve. When you pair interesting visuals and amazing customer service, you will show that you are a serious professional business.
Attracting New Talent
When you have good branding, people are going to take notice. The people who notice your business includes social media marketers, influences, concept builder and website developers. When you do a great branding job, the top professionals will want to be part of what you are doing. Adding these people to your business can create a marketing powerhouse.
Allows Shared Values
Connecting with your customers through your shared values will create loyalty and can impact your business for years to come. An example of this is Toms that offers great shoes, but the brand is primarily known for donating a pair of shoes for every one that is sold.
This is a great example of how branding is able to transfer across generations. Parents strive to teach their children to give and Toms shares this value. When the emotional connection between the customer and company are harnessed, you are achieving the key point of branding.
One of the best benefits of branding is the confidence it gives the customer and the business owner. When you have great branding, all of the time, money, energy and work you have done will come together in a complete and professional package. Branding is there to further your original service or product and push it into the public eye. It also provides the business owner with a means of appreciating all they have built and created.